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Services · 04 — Performance Marketing

Find where the ad budgetFindwheretheadbudgetis leakingisleaking

Creative, CRM, attribution and ROAS read on one standard — so the next budget goes where the numbers say.

Start a ProjectSee related work
  • performance marketing
  • ad operations
  • ROAS
  • attribution
  • CRM funnel

04 — Performance Marketing

When channel reports disagree, the team ends up guessing. We wire the loop so spend, creative, leads, and revenue are read from the same source of truth.Whenchannelreportsdisagree,theteamendsupguessing.Wewiretheloopsospend,creative,leads,andrevenuearereadfromthesamesourceoftruth.

Creative testing, CRM funnels, and weekly ROAS reports are not add-ons. They are the baseline for deciding what to scale.Creativetesting,CRMfunnels,andweeklyROASreportsarenotadd-ons.Theyarethebaselinefordecidingwhattoscale.

What we buildWhatwebuild

  1. 01

    Channel Mix

    Every channel compared on one attribution model.

  2. 02

    Creative Testing

    Iterate on hook, visual, and copy in weekly sprints.

  3. 03

    CRM Funnel

    Lead scoring and automated nurture flows plugged into your stack.

  4. 04

    Weekly Reports

    ROAS, CAC, LTV — on one page, every week.

StackGoogle AdsMetaTikTokNaverCRM

Related work

  • SEO & Influencer ManagementMUSINSA
  • Marketing Operations AgentJINRO

How we work

One team, start to finish.Oneteam,starttofinish.

  1. 01

    Strategy

    We start from the number to move, not the feature list — separating where deep AX pays off from where solid engineering is enough.

  2. 02

    Architecture

    Access and security design, data flow, and how it plugs into the tools you already run — drawn first.

  3. 03

    Build

    The team that designed it builds and tests it. Built to run in production, not to demo.

  4. 04

    Operate

    Deployment, operations and security patches stay with the same team. No handoffs, start to finish.

Other services

  1. 01AI Agents & AXAI 에이전트 & AX
  2. 02Custom ERP & SaaS커스텀 ERP & SaaS 개발
  3. 03E-Commerce Platforms이커머스 플랫폼 개발
  4. 05AI Film & MotionAI 영상 & 크리에이티브

Put AIon your team.

An AI employee that learns your business, executes, and delivers — Caliber owns everything from hiring to onboarding.

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4F, 210 Dosan-daero, Gangnam-gu, Seoul, KoreaCEO · Yunsung BaekBusiness Registration · 354-88-03988Contactysbaek@caliberx.ai+82 10-2340-9534
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